Sunny Ladies Collage GIF
S.I. Newhouse School of Public Communications - Interactive Fashion Communications Class Fall 2022
I created a static and a GIF digital collage using Photoshop. The collage is meant to feel nostalgic and playful with the goal of being shareable on social media. This project helped me improve my design and animation skills.
J. Peterman Assignment
S.I. Newhouse School of Public Communications - Creative Brain Advertising Class Spring 2023
We were tasked with writing long-form copy in the style of J. Peterman for a theoretical product. The copy is intended to be a product description that could be featured on the J. Peterman website.
The Home Improvement Store Project
S.I. Newhouse School of Public Communications - Integrated Advertising Campaigns Summer 2023
We were asked by a leading home improvement store to create a digital campaign that would drive brand love in young millennials and Gen Zers. I led our team in conducting primary, secondary, and syndicated research which we extrapolated into insights and two target personas. Additionally, I acted as the art director for the creative executions and came up with the idea for our Doer Date execution.
Amazon Echo Show 15 Project
S.I. Newhouse School of Public Communications - Media Planning Class Fall 2022
Our team conducted secondary research to develop a strategic approach and create a fully integrated media plan for our client, the Amazon Echo Show 15. I primarily worked on discovering our target audience and persona. I also generated the idea for our media insight and developed our plan for the experiential event.
Rotten Apple Script
S.I. Newhouse School of Public Communications - Digital Branding and Strategy Class Spring 2023
We were tasked with a research project that focused on how the cutting edge of digital media and new technology will influence the future of advertising. My research methods consisted of secondary research and conducting two interviews. We were given creative freedom in the format of the project deliverable, therefore I chose to weave my research into a script to help tell its story.
The Relevance of Spring Awakening
Le Moyne College - Theatre Program Note Fall 2021
I was asked by the director of Spring Awakening to write a program note explaining the importance of the musical in modern society. I researched, wrote, and edited the note before it was printed in programs that were given to audience members.
Enjoy the Bide with The One-Act Play That Goes Wrong
Le Moyne College - Theatre Program Note Fall 2021
I was given the opportunity to write a program note about the theatre company that created The One-Act Play That Goes Wrong. I conducted extensive research and worked with the director of the show to mold the program note into an interesting and digestible bite for the audience to enjoy reading before seeing the show.
Instagram Ad Development
Le Moyne College - Creative Advertising Class Fall 2021
Being creative in the digital space is important to engage consumers and gain earned and shared media. These are three Instagram ads that I developed to connect adults with the nostalgia and joy of the Ben and Jerry's brand.
Brand Tagline Creation Project
Le Moyne College - Creative Advertising Class Fall 2021
Mama's Sugar Slate is a high-end bakery that creates sassy and fun cakes. Our team developed tagline concepts for the brand. The taglines are intended to reach the brand's promiscuous audience with flare and cheekiness.
- Meet your Sugar Mama
- Out of the box baking
- Let them eat Slate
Brand Tagline Creation Project
Le Moyne College - Creative Advertising Class Fall 2021
Aiden Media is an aerial drone photography company based in Syracuse, NY. I created three tagline concepts that capitalize on the brand's goal to tell visual stories that reach Central New Yorker's and remind them of the area's beauty.
- Storytelling from afar
- There's no place like drone
- Creating aerial wonder
Radio/Podcast Creative Spot
Le Moyne College - Creative Advertising Class Fall 2021
Our team developed, wrote, and produced a radio spot for Patagonia. We wanted to drive people with disposable incomes to purchase Patagonia's durable and eco-conscious products.